PGA Booklet

AT L A N TA AT H L E T I C C L U B

WHERE Champions COME TO PLAY

HOST I NG S I TE Proposal 2026 KPMG Women’s Championship 2032 PGA Championship TBD PGA WORKS Collegiate Championship

Atlanta Athletic Club Since 2009, Atlanta Athletic Club has been recognized as one of the Top 10 athletic clubs in the United States by Platinum Clubs of America. Additionally the Club is a primary hosting site for the community’s major social gatherings and sporting events.

A Host TO H I STORY Founded in 1898, Atlanta Athletic Club was the home of legendary golfer, Bobby Jones, who served as President of Atlanta Athletic Club and was an active member until his passing in 1971. The Atlanta Athletic Club has a long and successful history of hosting golf championships, including three PGA Championship and the 2021 KPMG Women’s PGA Championship. On the calendar are three future USGA events:

2025 Girls’ Junior 2030 U.S. Amateur 2035 U.S. Women’s Amateur

THE Clubhouse

GROUNDS Over 392 acres of maintained property, capable of safely handling approximately 40,000 spectators per day. There are 500 parking spaces available adjacent to clubhouse and facilities 5000 additional parking spaces are easily accessible on the adjacent on the 77 acre Heisman Field. Space for broadcast, vendor, and media compounds; PGA retail and hospitality venues.

For more than 100 years, Atlanta Athletic Club’s mission has been to deliver an exceptional, family-focused experience that consistently exceeds the expectations of those they serve while preserving the club’s heritage and reputation for championship golf. Atlanta Athletic Club is among the largest employers in the City of Johns Creek. The clubhouse features ample banquet space available for corporate, contestant, family, officials, and caddie dining. There are up to 700 lockers available. HOSP I TAL I T Y Atlanta Athletic Club’s dining venues present a broad range of refinement and intimacy. Our event facility is ready to support all levels of events with large commercial kitchens, restrooms, and storage.

On-site bus terminal. Championship office location.

Highlands

H I G H L A N D S

MEN’S CHAMPIONSHIP COURSE RATING/SLOPE: 77.4/152 YARDAGE: 7,613

Ample length for a modern-day major championship Favorable routing between holes and from greens to tees A set-up to challenge the best players in the world

RECENT AND ONGOING IMPROVEMENTS BY ARCHITECT TRIPP DAVIS AND DIRECTOR OF AGRONOMY LUKUS HARVEY Enlarged pitching and chipping areas to maximize strategic options Converted grasses around greens for firmer playing conditions Modified landscaping and tree removal to enhance vistas Added fescue for a more natural, classic appearance Abundant property around course for spectator venues and general viewing of play Expanded sub-surface drainage

GRASSES Fairways Zoro Zoysia Greens Tif Eagle Approaches Tif Grand Primary Rough 419 Bermuda

Step-Cut Rough Zoro Zoysia Tees Zoro Zoysia Collars Tif Grand

A Championship COUR S E

G R E AT E R M E T RO Atlanta Atlanta metro area has a population of 6.1 million.

Large fan base for professional sports teams The World-class Hartsfield Jackson Atlanta International Airport is the busiest global airport, putting 80% of metro markets within a two-hour flight.

Atlanta is the 4th largest market in the U.S. and easily able to support the PGA Championship. Its population has grown to 6.1 million, a 30% increase since 2011.

L OD G I NG 36,000 rooms within 25 miles

D OWN TOWN 25 miles 12,600 hotel rooms

L AWR E N C E V I L L E 10 miles 850 hotel rooms P E AC H T R E E C OR N E R S 3 miles 840 hotel rooms;

M I DTOWN 22 miles 5,800 hotel rooms

B U C K H E A D 15 miles 6,000 hotel rooms

A L P HA R E T TA & J OHN S C R E E K 1-11 miles 7,500 hotel rooms

DU L U T H 7 miles 2,800 hotel rooms

Business CL IMATE 31 Fortune 500 companies #1 state for doing business for nine consecutive years

Second most competitive state for economic development Site Selection Magazine, “2022 Prosperity Cup” #3 highest concentration of Inc. 5000 companies in the country

Area Development Magazine #2 among states for offering Business Incentive Programs Top States for Doing Business, March 2022

CORPORATE Hospitality

ORGAN I ZAT IONS COL L ABORAT IONS • Atlanta Sports Council • Atlanta Visitors and Convention Bureau

For these championships, AAC will assume an holistic approach and partner with the PGA of America, as well as metro Atlanta organizations that possess extensive corporate ties in the community. AAC will hire a full-time Sales and Marketing Coordinator to work with the PGA Sales Director AAC will form a Hospitality Committee with C-Suite connections to major public and private companies in metro Atlanta

• Johns Creek Chamber of Commerce and Economic Development Bureau • Greater North Fulton Chamber of Commerce • Regional Business Coalition of Metropolitan Atlanta • Gwinnett Sports Commission

T I CKET SAL E S WI L L BENE F I T FROM : A 30% growth in the population in metropolitan Atlanta since the last PGA Championship at AAC 2022 population – 6.1 million; 2011 population – 4.7 million Corporate presence and headquarters in metropolitan Atlanta May is a great time to host an outdoor event, with outstanding weather, moderate temperatures, and no competing summer vacations. Ticket SAL E S

For these two Championships, AAC will partner with the PGA of America and other organizations with extensive ties to the corporate community to drive ticket sales. Blocks of tickets will be built into corporate hospitality packages, including tents, pavilions, skyboxes and tables. Our Sales and Marketing Coordinator will drive this initiative. Additionally, an individual ticket marketing plan will be created to reach golf fans, area residents, students and other golf clubs. AAC will employ a grassroots, localized effort for the KPMG Women’s PGA Championship, combining media outreach, promotions, social and digital media.

Weather TRENDS Atlanta Athletic Club’s geographic location in Georgia allows for it to offer players the ideal climate for golf. Boasting a favorable climate for a May championship with an average high temperature in May: 78°F. L EGEND RED LINE The daily average high temperature BLUE LINE The daily average low temperature THIN DOTTED LINES: Corresponding average perceived temperatures BANDS: 25th to 75th and 10th to 90th percentiles

Average Daily Temperature: 76°F

Average Daily High: 86°F

Average Daily Low: 68°F

GOVERNMENT Support & Engagement While the PGA Championship is years away, the Club has

and emergency services cooperation, sales tax rebates, ease of permitting and licenses required to operate events of this magnitude. ADDI T IONAL PARTNER SH I P S • Partner with PGA of America to leverage its expertise and experience • Form a Governmental Relations Committee comprised on both AAC and non-AAC members with connections to the major city, county, and state officials, and to partner organizations • Form a Strategic Advisory Committee comprised of both AAC and non-AAC members

already accomplished significant preliminary work on areas that are important to the PGA of America. AAC has a plan to seek state government support and local community engagement. AAC has had preliminary discussions with Mark Middleton, a Georgia lobbyist with 25 years of experience, to guide in the state and local government approach. The goal is to have the PGA partner with AAC in a strategic approach. Through these efforts we will endeavor to garner in-kind services, law enforcement

Lasting L EGACY Pay i n g i t Fo r wa r d

Nurturing and growing the game of golf has always been part of the fabric and culture of AAC, as evidenced by a large junior program and our own grow-the game initiatives. AAC is committed to creating a legacy through the power of these Championships. Metro Atlanta is historically diverse and sports-centric, ideally suited to expanded developmental programs and facilities. HOME TO FIVE HBCU’S Clark Atlanta University Morehouse College Morehouse School of Medicine Spelman College Morris Brown College POPULATION COMPOSITION White – 46% Black or African American – 34% Asian – 7% Hispanic – 12% AAC may seek to enter a public/private partnership with the State of Georgia

to create a facility and programs that will impact both Johns Creek and other areas surrounding Atlanta Athletic Club as well as the metro Atlanta area. This initiative would involve a State appropriation (likely a capital expenditure) in partnership with a local government partner and AAC or the PGA. This public/private partnership’s goal is the construction/creation of an asset that can be leased backed to the PGA at a nominal rate. “A Place to Play” is the working title for this vision. AAC is fortunate to own 77 acres of undeveloped land (Heisman Field) directly across the street. We are simultaneously exploring the best uses of this property. In addition to hosting the 2026 KPMG Women’s PGA Championship and the 2032 PGA Championship, we look forward to also hosting the PGA WORKS Collegiate Championship at Atlanta Athletic Club.

Thank You FOR TH I S OPPORTUN I T Y

Atlanta Athletic Club is excited about the potential opportunity to host the 2026 KPMG Women’s PGA Championship, the 2032 PGA Championship, and the PGA WORKS Collegiate Championship.

foundation for a long-term, mutually beneficial strategic relationship between AAC and the PGA of America. And most important, that this relationship creates a lasting strategic commitment to growing the game of golf and supporting the PGA’s initiatives.

We hope that this level of commitment establishes a firm

1930 Bobby Jones Drive Johns Creek, GA 30097 atlantaathleticclub.org